You pay in stages as a lead becomes more valuable, not one flat fee. A qualified call is worth less to you than an in-person meeting on the property, and a signed contract is worth more than both. We price it the same way, in three tiers that match your own sales process. Ad spend is separate and goes straight to Google and Meta, never through us.

Someone who owns their lot, has one under contract, or is actively buying in your build area, with a budget that matches your project range and a realistic timeline. That's checked before anyone ever reaches you. You only pay when a real, qualified meeting happens, not for a form fill or a phone call that goes nowhere.

A lot. We bring the research, the data, and a recommended list, but nothing gets locked in without your sign-off. You know your buyers and your market better than any keyword tool does.

Those platforms sell the same lead to several contractors at once, so you're competing on price before you've even spoken to them. We only partner with one builder per market. Every lead here is exclusive to you and never shared or resold to a competitor.

Referrals are the best leads you'll ever get, and this doesn't replace them. It's built for the demand that never reaches your network, someone searching for a builder tonight who has no connection to you yet. The two work as separate channels, not competitors.

Then say so on the call and we'll say so too. This is built to bring you the right two or three clients a year, not to flood you with volume you can't take on. If you're already fully booked, we'd rather tell you that upfront than sell you something you don't need.

You pay Google and Meta directly through your own ad accounts. You own your accounts, CRM, data, website, and creative assets from day one.

Most builders are launched within one to two weeks after onboarding, including your funnel, CRM, AI qualification, automations, and advertising campaigns.